Ground for hope

Antico required a new brand strategy and identity system for an ethical, charitable and socially sustainable, revolutionary ‘Change a life, one cup at a time’ campaign. The name and logo for ‘Ground for Hope’ is natural, earthy, and organic while retaining a friendly, childlike, persona. Altogether the design brings home the idea that this is a wholesome and quality brand.

ELEMENTS FEATURED:

Branding identity