TOP: Packaging and labelling range were re-designed and
re-branded to reflect a more relaxed lifestyle and casual identity. The packaging range was developed (for men, women and children) with consideration given to consistency, shelf appeal and the desires of audience.
BASE: These catalogue advertisements ensure an experience consistent with stepping into one of the Rivers Australia stores and its brand, utilising stylised product and lifestyle photography, photo manipulation and humour in its advertisements.
Branding, Swing tags, Labels, Packaging/labelling, Catalogues
PROJECT DELIVERABLES: Advertising | Publication | Packaging | Product | Point of Sale | Digital | Product Photography
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