Ground for hope
Antico required a new brand strategy and identity system for an ethical, charitable and socially sustainable, revolutionary ‘Change a life, one cup at a time’ campaign. The name and logo for ‘Ground for Hope’ is natural, earthy, and organic while retaining a friendly, childlike, persona. Altogether the design brings home the idea that this is a wholesome and quality brand.
PROJECT DELIVERABLES: Branding | Advertising | Packaging | Point of Sale
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